Sports drinks are big business, but they are becoming child's play. With new varieties for teenage athletes and younger kids, Coca-Cola's Powerade brand and PepsiCo's Gatorade are both chasing the ...
Gatorade has long been the leader among sports drinks, those brightly colored beverages designed to replenish the electrolytes lost when you sweat. Now, its rival Powerade is hoping that a revamped ...
This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts. Gatorade, the energy drink for the tough kids on the playground, is ...
PepsiCo (PEP) is suing Coke (KO) saying that the Coke’s Powerade ION 4 sports drinks downplay the effectiveness of PepsiCo’s Gatorade. Whether or not you really need the calcium and magnesium that ...
May 4, 2014 (NEW YORK) -- Coca-Cola is dropping a controversial ingredient from its Powerade sports drink, after a similar move by PepsiCo's Gatorade last year. The ingredient, brominated vegetable ...
This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Powerade today (Feb. 25) launches the latest extension ...
Gatorade has long been the leader among sports drinks, those brightly colored beverages designed to replenish the electrolytes lost when you sweat. Now, its rival Powerade is hoping that a revamped ...
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