Early in 2023, Powerade twe a ked its formula and gave its bottles a new look to highlight the drink’s 50% more electrolytes than Gatorade Thirst Quencher. Now the Coca-Cola-owned brand is launching ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 14 hours 20 min ago By Garett Sloane - 16 hours 19 min ago By Ad Age Staff - 18 hours 6 min ago By Ad Age Staff - 18 ...

Forbes contributors publish independent expert analyses and insights. Tim Casey is a reporter who covers basketball and sports business. Since the Coca-Cola Co. launched Powerade in the late 1980s, ...

Powerade has partnered with two up-and-coming international soccer stars-Lamine Yamal and Rodrygo Goes-as it aims to reach the next generation of athletes and fans with a mission to foster wellbeing ...

Created by Wieden+Kennedy Amsterdam the creative campaign includes TV commercials, print and OOH, documentary-style films, and a global digital activation that heroes real players. Iniesta features as ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 ...

A Powerade campaign featuring gymnast Simone Biles that reflects on the mental and physical strains of being an Olympic athlete is the most emotionally engaging ad from the Paris Games, according to a ...

Gatorade and Powerade are battling for the hearts of sports soft drink fans with television ad campaigns. But one Powerade ad, which touted that... Slate's Ad Report Card: Gatorade, Powerade Feud ...

Ah, Powerade. The off-brand Gatorade of McDonald’s soda fountain machines. The blue elixir that also comes in other flavors besides blue, which I don’t care to acknowledge. The sports Kool-Aid of our ...

Wendy's Adds Several 'Intense' New Drinks to Menus–But There's a Catch originally appeared on Parade. A trio of new sour drinks are exclusively heading to Wendy's for a limited time. A little over a ...