Ja Morant was going to be all over your television — or preferred streaming device — this week as the NCAA’s March Maddens tips off. He had a new Powerade ad dropping and it was going to be the next ...

The Spot:We see two Amish-looking fellows at the helms of two horse-drawn carts. An Amish-looking gal stands in the road between them, then whips off her bonnet and releases it to signal the start of ...

Top soft drink company stands to lose a lot of money after scrapping ad with troubled baller. Basketball player Ja Morant is realizing that regardless of his talent, all actions have consequences.

Were you already sad about Derrick Rose's latest injury setback? Apparently, you weren't sad enough because Rose's latest Powerade ad will make you feel some feelings. Of note is that the ad features ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 14 hours 20 min ago By Garett Sloane - 16 hours 19 min ago By Ad Age Staff - 18 hours 6 min ago By Ad Age Staff - 18 ...

This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts. Gatorade, the energy drink for the tough kids on the playground, is ...

Ja Morant’s off-the-court troubles are having real-world consequences — including potentially putting a dent in the NBA superstar’s wallet. Coca-Cola’s Powerade pulled its ads featuring the ...

Tuesday night is the official start of the 2018 NCAA Tournament, as the First Four will kick off from Dayton, Ohio. Sixteen seeds LIU-Brooklyn and Radford will play for the opportunity to play ...

PURCHASE, N.Y. -- Gatorade filed a lawsuit against Powerade today (April 13). The suit claims that the Coca-Cola-owned Powerade has deceived consumers with several false claims about its ION4 sports ...

PepsiCo Inc. reached an agreement on Wednesday with Coca-Cola Co. to settle a lawsuit that accused Coke of false advertising in a new campaign for its Powerade Option sports drink, the two companies ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 3 sec ago By Brandon Doerrer - 45 min 48 sec ago By Tim Nudd - 1 hour 37 min ago By Sabrina Sanchez - 1 hour 37 min ago By Linda ...