Inc

Why Kotler’s Marketing Principles Still Ring True in the Age of AI

When I initially studied Principles of Marketing by Philip Kotler at university, it felt like I was given a compass for navigating the business world. For more than 25 years, as both an assistant ...
Campaign Asia

Q&A: Philip Kotler on marketing myopia and 'one-P' CMOs

Philip Kotler (born 1931 in Chicago, Illinois) is currently the SC Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. He is the ...
Forbes

Northwestern Professor Philip Kotler On What's Next For Marketing

Philip Kotler is a professor of international marketing at the Kellogg School of Management, Northwestern University, in Evanston, Illinois. He is widely recognized as the dean of America’s marketing ...
The Conversation

Q&A: Philip Kotler on whether traditional marketing is dead

International marketing expert Philip Kotler is in Melbourne this week telling Australian companies how best to position their brands in the face of new global challenges. These challenges include the ...