Over-mailing can backfire: Emailing your customers regularly is a cornerstone of good email marketing, but more emails ...

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Discover why email marketing remains a powerhouse tool for business owners in the digital age. Learn how to build personal relationships, drive conversions and future-proof your business with ...

Most companies use their website as a focal point for many marketing activities. Managing your email marketing, social marketing, website content and your content marketing campaigns can be ...

Emails are still one of the most popular forms of communication. Think tank Statista estimates that 319.6 billion emails will be sent in 2021, a number that’s projected to exceed 376 billion per year ...

A business.com editor verified this analysis to ensure it meets our standards for accuracy, expertise and integrity. Salesforce Marketing Cloud is easy to navigate and has a user-friendly interface.

Email is alive and well. Email marketing remains one of the most effective tools for any company to reach engaged customers – but so long as you do it well. That’s why we have no shortage of email ...

Mailchimp has grown from a basic newsletter tool into a platform that supports small businesses with email creation, subscriber management, forms, landing pages, automation, and reporting. Its ...

Email marketing typically costs around $9 to $25 per month for a basic software package from the best email marketing platforms. But it can cost more or less depending on factors such as the volume of ...

Katie Miller is a consumer financial services expert. She worked for almost two decades as an executive, leading multi-billion dollar mortgage, credit card, and savings portfolios with operations ...

The holiday season is the most important time of year for retailers, when aggressive goals are set for increased traffic and sales, both in-store and online. Email marketing is a powerful tool that ...

Industries are changing, the marketing landscape is evolving, and digital is the future – you hear it time and time again. But while you might want to adapt your skill set, get your own business off ...