What are your marketing metrics telling you? If you rely on the standard measurement tactics, probably not much. Consider a classic metric such as clickthrough rate. By most standards, a "successful" ...
Agile metrics are essential for tracking speed, efficiency and quality in software development. We all know that what gets measured gets improved. However, Agile metrics are often misunderstood, ...
PR and communication professionals can greatly enhance their measurement strategies in today’s digital landscape by integrating SEO metrics. The traditional “funnel” approach, which starts with brand ...
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