Advertising on Amazon is getting more complex, with an ever-growing list of targeting options. At the core of it all? Match types. Understanding how they work is essential to making your ad spend ...

Advertisers have been encouraged to reevaluate their match type and bidding strategies to effectively optimize costs and maximize campaign performance. The advice was published in a new report ...

Google could soon launch a new feature in Google Ads called “Search Max,” designed to deliver smarter, more adaptable ad performance in response to the evolving search landscape. What’s happening: ...