Nextdoor wants local advertisers to feel more at home on its platform. On Wednesday, the company rolled out a bunch of new advertising capabilities, including campaign optimization, contextual weather ...

Core, non-political U.S. local advertising is estimated to grow 6.1% in 2025 to $171 billion from a year ago, according to BIA Advisory Services. Total local digital media will land at $89.6 billion, ...

Outdoor gear retailer REI is hitting the slopes with personalized local advertising. The brand, working with dynamic creative optimization (DCO) platform Jivox, is running hyperlocal campaigns on ...

There is an increased wariness among local ad buyers, and less spending is anticipated in the second quarter of 2025 — pushing it to its highest second quarter spending dip since the harrowing days of ...

In most years, a graph of annual local TV ad spending is about as predictable as an electrocardiogram of a reasonably healthy patient in a doctor’s office. Revenue spikes upwards on even-numbered ...

As Q2 earnings season comes to a close for radio, many broadcasters are looking for revenue relief after an admittedly frustrating quarter. Yet there is no respite in sight, according to BIA Advisory ...

Google gives local businesses two main ways to generate PPC leads online: Local Services Ads (LSAs) and Search campaigns. LSAs are pay-per-lead campaigns – for actions such as calls, messages, or ...

BIA Advisory Services is framing its 2026 local advertising outlook around a single premise broadcasters will recognize immediately: the money is still local, but sellers who can prove results will ...

Amazon’s advertising business unit has announced a new feature that will allow ad buyers to launch location-based, interactive video campaigns on its flagship streaming service Prime Video. The new ...