Profitability in influencer marketing is often misunderstood. High engagement rates or strong return-on-ad-spend screenshots can create the impression of success, even when underlying economics tell a ...

A first-of-its-kind certification program has launched to increase trust in influencer marketing. The creator economy is valued at more than $191 billion and is expected to exceed $525 billion by 2030 ...

Aurelie Sauthier, President & Co-Founder of Made in, Canada 1st Influencer Marketing Agency, est. 2012 with a second office in Paris. I’ve been deeply involved in influencer marketing since 2011, back ...

The way consumers shop today looks nothing like it did a decade ago. Gone are the days when a flashy TV commercial or a celebrity endorsement could drive meaningful sales. Now, purchasing decisions ...