The 64th Rolex 24 at Daytona will assemble some of the best-known drivers in the world. Four-time INDYCAR champion Alex Palou, NASCAR Cup Series driver A.J. Allmendinger, and more of the world’s most ...

The 24-hour race will be backed by 24-hour live coverage!

The International Motor Sports Association (IMSA) opened the 2026 season with significant momentum at the 64th Rolex 24 At ...

Along with attendance records, according to NBC, its network coverage drew over 1.1 million viewers, with its Sunday race finale window delivering a 49 percent improvement from 2025.

IMSA opened its 2026 season with significant momentum at the 64th Rolex 24 at Daytona, posting gains across nearly every on‑ and off‑track metric. From TV viewership to digital engagement to record ...

The Rolex 24 sanctioning body reminded industry members to behave themselves during a few free days (and nights) in Daytona ...