Tom Emrich is an immersive media industry veteran who previously programmed Augmented World Expo, and most recently was an executive at Niantic. Tom Emrich’s The Next Dimension is a timely, ...

Verse offers a holographic theater experience where guests are the main characters in immersive 3D adventures, solving puzzles and casting spells.

Watching a training video or reading an instruction manual is one thing. Doing the job is another, says DeepSight.

There’s a burgeoning excitement surrounding augmented reality (AR) and its potential to revolutionize various industries—from entertainment, retail and gaming to healthcare, education and ...

Augmented reality (AR) takes digital images and superimposes them onto real-world views. But AR is more than a new way to play video games; it could transform surgery and self-driving cars. To make ...

Imagine transforming any room into a behavioral maze that neuroscientists can use to study how the human brain processes rewards. What about bringing therapy directly into a patient’s home with guided ...

Let’s face it: Physical therapy would be a lot more fun and effective if it felt like playing a game. To achieve that, clinicians are increasingly looking at the possibility of using augmented reality ...

At Jacksonville (Ala.) State University’s Houston Cole Library, students used augmented reality to complete a treasure hunt–themed orientation. With Gen Z in its higher-education years and Gen Alpha ...

Here's how to use Augmented Reality [AR] in the Flightradar24 mobile app for iOS to make your flight tracking that much more convenient and fun. Trump proposes $163 billion cut to federal budget ...