Virtual reality’s immersive environment is where startup marketing is headed, and early adopters will be the ones who profit. Startups can transform their marketing strategies and audience engagement ...

CLEMSON — Virtual reality may have some of its deepest roots in the gaming community, but a growing number of experts at Clemson University and elsewhere believe the field’s biggest impact could be in ...

Diners await their first bite-size course during Epic.Now at New York's Michelin-starred Icca. Sleek headsets line the omakase bar at New York’s Icca—host of Epic.Now, a new virtual reality experience ...

Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2025. Innovative organizations are finding ways to make ...

Because we in Silicon Valley are newness junkies, it can feel like an act of sabotage to have memories, but, for better or worse, I have them. It’s been more than forty years since I co-founded the ...

The combination of the two technologies is enabling agencies to give employees hands-on training in the safest environments possible. Most job-related safety training is pretty basic and involves ...

When I first started teaching online nearly 20 years ago, everything was done through Outlook. No learning management system. No Zoom. No interactive tools. If you wanted to make something visual, you ...

LOS ANGELES (AP) — Virtual reality is creeping into our world. Once seen as a tool for alien-blasting gamers, movie studios, television producers and artists are now adopting the technology, which ...

The platform, dubbed Virtual Reality Embedded Naloxone Training, uses augmented reality training to help train people on how to use naloxone, according to an Aug. 14 press release from OSF. “The mixed ...

VR concerts have emerged as a creative outlet for artists such as Travis Scott and Teflon Sega. Companies like Meta, AmazeVR, and Wave are leaning into the tech, creating hyperrealistic VR ...

This article is also available as a pdf version. A young man walks toward the entrance to an underground subway. As he starts down the escalator, his heart rate increases, but he continues. He ...