Doing business without having a marketing plan is like driving without directions. You may eventually reach your destination, but there will be many costly and time-consuming mistakes made along the ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

NotebookLM lets you upload PDFs, URLs, and spreadsheets with built-in citation checks, giving you trusted summaries you can ...

Duke’s research community is multidimensional, involving more than 10,000 faculty, trainees and staff across the institution who are “poised to enter the university’s second century, seeking to make a ...

Editor’s note: This article is part of Teaching the Adult Learner: Practical Strategies for Higher Ed Success, a six-part series exploring how colleges can better support nontraditional students.

Most undergraduate research at senior levels manifests as an independent project, with students working with supervisors to conduct a study. The drawback to this is that it only benefits a small ...