Why scents trigger the brain's strongest memories and how smell can instantly unlock vivid recall from 20+ years ago.

Discover why scents are the brain's most powerful memory triggers and how a single smell can bring back moments from 20+ ...

Researchers may have pinpointed a tiny brain routing center that could help explain how old memories are preserved even as ...

Memory doesn’t live only in the brain. Scientists are uncovering signs that cells throughout the body can remember, too. These findings are starting to challenge old ideas about how and where memory ...

Short-term memories are thought to be formed deep within the brain in structures such as the hippocampus, but little is known ...

A new study into how different parts of memory work in the brain has shown that the same brain areas are involved in retrieving different types of information, the findings could redefine how memory ...

Scientists at Skoltech developed a new mathematical model of memory that explores how information is encoded and stored. Their analysis suggests that memory works best in a seven-dimensional ...

Discover how your home’s scent instantly shapes first impressions the moment guests walk in. Learn the psychology behind ...

Exercise is often described as one of the best things we can do for the brain. It can sharpen memory, support mood, and lower the risk of cognitive decline later in life.

As a researcher investigating how electric brain stimulation can improve people's powers of recollection, I'm often asked how memory works—and what we can do to use it more effectively. Happily, ...

Talk about a gut-brain connection. Scientists have long known about the link between our stomachs and our brains, warning ...