Attribution rules look to prevent the creation of business ownership structures that run contrary to Internal Revenue Code ...

Ecommerce brands that have been resisting Google’s gentle nudges toward data-driven attribution can no longer drag their feet. The tech titan has eliminated all but two attribution models: last-click ...

Attribution is a pain point for companies of all shapes and sizes. There are so many options; so many decisions to be made, and there are no clear rules or parameters to guide you. There are no rules ...

They track users who click their ads and measure how many of them made a purchase within a certain period of time, called conversion window. It works particularly good for SEM campaigns. We believe ...

You’ve probably heard the news: Google Ads and Google Analytics 4 will completely retire first-click, linear, time decay, and position-based attribution models in September. Last-click and data-driven ...

Get ready for major changes in Google Ads and Analytics attribution modeling starting in May 2023. Google is removing four attribution models (first click, linear, time decay, and position-based) in ...