Ethnographic market research (EMR) helps companies understand the consumer in terms of cultural trends, lifestyle factors, attitudes and how social context influences product selection and usage.

Ethnographic market research is the process of observing the behaviour of your customers first hand. It is about stepping into your customers’ shoes and seeing what it is really like to be them. To be ...

Healthcare ethnographic research firm Verilogue said it has crossed a marketing-research milestone, capturing over 50,000 physician-patient conversations. These span the continuum of care, from ...

Columbus, Ohio, July 06, 2023 (GLOBE NEWSWIRE) -- Cult Marketing, an insights, strategy, and creative firm based in Columbus, Ohio, has revealed its unique approach to the marketing and branding of ...

On Monday morning at AEI, a panel from the American Family Diaries Working Group presented on their new paper, “American Family Diaries: An Ethnographic Approach to Understanding Barriers to ...

Anthropological Quarterly, also known as AQ, is a peer-reviewed journal published by the George Washington University Institute for Ethnographic Research. AQ was founded in 1921 by the Catholic ...

Ethnographic research, such as observing the setup of a catheter, often leads toideation. But it can also lead to significant device design. In 2001, William Reese and I wrote an article about the use ...

A transparency movement has be gun urging researchers to publicize their data in order to ease replication and accountability. Some ethnographers have also begun arguing that researchers should unmask ...