Sony’s PlayStation Store dynamic pricing has been spotted in the wild, with Insider Gaming noting that the first round of examples of the process are quite significant in terms of pricing different ...

For the first time in 2026, FIFA has instituted dynamic, demand-based pricing for World Cup tickets.

No one wants to pay higher prices. But consumers wholly resistant to dynamic pricing could miss out on lower prices too. More than a fifth (22%) of Americans say they would not spend money at a ...

The only constant in life is change, the Greek philosopher Heraclitus famously said. When it comes to prices for goods and services online, sometimes the changes happen so fast it feels as though the ...

Fast-food chain Wendy’s got a heaping helping of blowback last month from angry customers reacting to its plans to test dynamic pricing–an irate reaction that led to the company doing a bit of ...

If you feel like you’re being nickel-and-dimed everywhere you shop – you probably are. Instacart has been using a shady AI algorithm that charges different prices to different customers on the same ...

As an industry, we have been discussing dynamic pricing for more than a decade. Numerous iterations pop into the public forums occasionally: variable, seasonal, and, lately, surge pricing. Last week, ...

The men’s World Cup coming to the United States, Canada and Mexico next summer will feature dynamic ticket pricing, a tool with the potential to send ticket prices soaring. As reported by The Athletic ...

Six months after Wendy’s started a fierce debate about the fairness of dynamic pricing in restaurants, with consumers comparing price fluctuations throughout the day to Uber surge pricing policies, ...