Customer-obsessed organizations know their customers, and it shows. A customer obsession model can help brands stand out from their competitors. It acts as a guiding philosophy that leaders can use to ...

LONDON--(BUSINESS WIRE)--Forrester (Nasdaq: FORR) today announced that Brenntag and e& are the winners of its 2025 Customer-Obsessed Enterprise Award for Europe, Middle East, and Africa (EMEA). The ...

As customers increasingly expect exceptional CX, organizations are investing more in CX tools and strategies. In 2023, most companies are increasing spending on customer engagement technology, ...

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In a world overloaded with noise from competitor campaigns and industry hype, it’s easy for brands to get distracted by chasing the next shiny thing. But what if the real game changer isn’t out there ...

Customer obsession is easy to talk about and hard to operationalize — especially at enterprise scale. In this episode of CX Decoded, we distill a CMSWire TV conversation with AT&T into five clear ...

Most banks say they’re customer-centric, but very few are customer-obsessed. And that gap shows up directly in the numbers: obsessed customers are 88% likely to repurchase, and 42% have already ...

This year’s award winners, Brenntag and e&, will be recognised at CX Summit EMEA Brenntag, a global leader in chemicals and ingredients distribution, has been selected for embedding customer obsession ...