These cryptic words, presented in a 468-by-60-pixel image, appeared 30 years ago in the online edition of Wired magazine. This first banner ad invited users to “click” in an era when advertising was ...

Categories: Review the latest tools and platforms that boost performance marketing efforts across paid, search, and affiliate channels.">Performance Marketing Tools, Liz Morrell is a freelance ...

Banner ads definitely have their purpose, but times are changing and so is their effectiveness. It’s vital to know when they work and when they don’t. Also, what should you use to advertise instead of ...

Creative innovation in content and advertising is evolving at a rapid pace. For quite some time, mobile advertising was synonymous with banner ads. However, mobile advertising is increasingly becoming ...