Authoritative, intelligent, responsible, serious—if you were asked to describe the general figure of a scientist, you would probably use adjectives like these. However, "funny" would likely not be the ...

Learn more about how simple jokes can help an audience understand and trust science communicators more. There’s nothing like a well-timed joke to set the mood. Jokes can help ease tension in a ...

There are two types of tedious advocates for psychedelics: the sanctimonious spiritual type and the sanctimonious scientist type (who is defensive about being mistaken for being the spiritual type).

A finance director stands in front of hundreds of employees to reveal the annual figures. No, it’s not the start of the most corporate joke ever, but something I saw a few weeks ago. Right away, he ...

Political satire and humour have emerged as influential forces in contemporary media communication, merging critique with entertainment to shape civic discourse. Across television, print, online ...

Humour in advertising operates across a spectrum of strategic approaches, from benign incongruity and wordplay to more aggressive or dark modes of comedy. Central to many campaigns is the use of ...

You’re reading Lessons Learned, which distills practical takeaways from standout campaigns and peer-reviewed research in health and science communication. Want more Lessons Learned? Subscribe to our ...

When asked to describe an ideal organisational leader, many people might be inclined to use quite serious adjectives such as solemn, determined or results-oriented. Yet one trait is not only often ...