At DARM 2025, Jeff Sauer delivered a timely message to revenue and marketing leaders: ad tracking, as many teams still ...

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Connected TV (CTV) advertising has boomed in the past few years. Digital video advertising, according to FreeWheel, is projected to be $150 Billion in 2024, and CTV is where the largest portion of ad ...

It’s quite common when thinking about virtualization technology to focus on the server side. But moving forward, it’s the client side that will take on a greater role in deploying new operating ...

As the ad tech landscape is undergoing a major transformation, with the decline of third-party cookies, the growing demand for better site performance, and the increasing complexity of ad monetisation ...

You've got data on your server that you need in your page. Here are all the solutions you require, including one that will make your application more scalable. The normal processing cycle for an ...