Bruce B. Simpson, who is originally from Scotland, is wearing a grey, pinstriped suit. He’s representing McKinsey & Company, a management consulting firm where he’s worked since 1986. He has just ...
Nature Clinical Practice Neurology is a journal designed to lighten the reading load for busy doctors; why, then, does it include Case Studies? Isn't the Case Study just a bit of light reading? It ...
Traditional case studies generally follow a structure: 10% of the content is about the client’s situation. 30% of the content talks about your company and its capabilities. 40% then focuses on the ...
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