Alex Macura is the founder and CEO of Your Digital Assembly. A full-funnel agency that supports online businesses with their digital growth. We’ve heard the adage that people buy with their emotions ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

As a business-to-business (B2B) marketer, you need a well-structured B2B multichannel funnel strategy. This will help you attract new customers, generate leads, and land sales. Without a full-funnel ...

While top-of-the-funnel (TOFU) marketing activity has traditionally been left to our B2C cousins, more and more B2B companies are taking on the challenge of attracting prospects using inbound ...

B2BMX 2026 offered a wealth of insights and strategies for B2B marketers to navigate the ever-evolving marketing landscape. The keynotes and sessions underscored the importance of adapting to new ...

MiQ’s report argues the traditional marketing funnel no longer matches real consumer behavior, with 87% of people switching digital activities at least hourly and 42% describing their path to purchase ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. George Couris, CEO of Pepper Group, helps growth-minded B2B companies increase their ...

A new generation of B2B buyer is here and ready to upturn the sales funnel as we know it. So how can B2B organizations look to adapt the sales funnel for their new digital customer? With a new younger ...

B2B marketers face growing pressure to deliver results at every stage of the buyer's journey. The convergence of advertising technology (adtech) and marketing technology (martech) is key to moving ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. “We just spent a bunch of money on advertising. Why don ...

What you need to ask if you want to better understand, influence and measure your own dark funnel in 2023. Remember the quote of debatable origins that goes something like this (I’m paraphrasing), "I ...

For decades, the Awareness-Consideration-Decision model anchored every marketing strategy deck. It worked because vendors controlled the information. Buyers had to follow the path you laid out. They ...