I had a really interesting conversation with a founder this morning who said that around 70% of their sales were to consumers and that the remaining was to businesses. In the context of a pitch, they ...

The distinction between B2B and B2C marketing is becoming less pronounced as customer expectations evolve. Today’s consumers demand the same level of personalisation and engagement in their ...

From consulting to SaaS, these profitable B2B business ideas can help you build recurring revenue and long-term growth.

This blog is the second instalment in a series of three on B2B vs. B2C marketing. You can read the first blog here and the final here. In the previous blog, I covered the background to B2B’s evolution ...

The Business-to-Consumer (B2C) model encompasses the transactions and interactions between a business and the end-users of its products or services. The essence of a B2C company lies in its focus on ...

B2B awareness now runs on relevance, not reach. See how AI Overviews, creator trust and transparency decide whether buyers ...

D2CX by Inc42 is a 12-week hands-on program to help you level up your D2C game. Learn from India's top 1% D2C founders and experts through actionable insights, proven strategies and tactics on how to ...

It turns out there’s a hack for that. Businesses that want to sell to other businesses can circumvent the usual process of offering their products and services directly to potential business customers ...