It is a universal truth that two people in need of car insurance must pay different monthly premiums. Even though two customers might drive identical cars down to the make, model and year, their ...

Auto insurance companies are some of the largest advertisers, with top brands spending upward of $1.5 billion per year, even though they're household names. When Geico runs another spot featuring its ...

Insurance may not be the most exciting topic. But insurance companies have created a competitive space where selling the promise of security is delivered through creative, memorable advertising ...

• Advertising costs are climbing faster than premium growth at some major auto insurers, pressuring expense ratios and underwriting margins. • Progressive’s ad spend soared above $1.3 billion per ...