Verse offers a holographic theater experience where guests are the main characters in immersive 3D adventures, solving puzzles and casting spells.

The Virtual, Augmented, and Mixed Reality market is at a transformative juncture, evolving from niche applications to mainstream consumer and enterprise use, reshaping industries such as gaming, ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

Brands are constantly seeking innovative ways to connect with their audiences. Today, virtual reality (VR) and augmented reality (AR) are no longer just futuristic concepts. They are powerful tools ...

A few hundred feet from the sandy shore of Long Beach, California, in the city's convention center, companies are showing off how we'll interact with one another by way of virtual and augmented ...

By Abubakari Saddiq Adams\xa0The integration of cutting-edge technologies such as Artificial Intelligence (AI), Virtual Reality (VR), Augmented Reality (AR), and gamification is reshaping the global ...

Introduction The integration of cutting-edge technologies such as Artificial Intelligence (AI), Virtual Reality (VR), ...

Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

April 24 (UPI) --Meta has laid off employees who worked in its Reality Labs division on developing virtual and augmented reality systems and the wearable devices that use them, the company announced ...

Watching a training video or reading an instruction manual is one thing. Doing the job is another, says DeepSight.