Apple today shared a new privacy-focused Safari ad, which is designed to highlight the ways that Safari protects user privacy compared to other browsers. In the spot, security cameras are positioned ...

Apple latest commercial takes a subtle shot at Google as the two tech giants battle over become iPhone users' web browser of choice. Credit: Jakub Porzycki/NurPhoto via Getty Images Apple dropped a ...

Apple is kicking off a new high-profile ad campaign today focused on Safari. The campaign takes direct aim at other browsers, such as Chrome, where “your browsing is being watched.” Safari, meanwhile, ...

Tressie Lieberman discusses the need to talk to baristas to inform Starbucks’ marketing. Apple’s recently launched, clever ad campaign for its Safari web browser—with its emphasis on internet ...